Non-Fungible Token Creators and Marketers will be in High Demand in 2022

NFT market in 2022

Artists and athletes have sold non-fungible tokens for $1 million or more this year, making them the trendiest digital collectible. Experts expect that NFTs will continue to have an impact in 2022, this time on the job market.

Experts on blockchain told that major firms will spend the first few months of next year employing teams of workers to build NFTs. They believe that the same employers will be looking for individuals who can advertise those NFTs to potential consumers.

The new focus on NFTs and branding is expected given the phenomenon observed by companies in 2021, that consumers will acquire digital assets as long as artists are available to create them.

“This capability has never existed before, and businesses are trying to figure out how to staff these teams,” said Jon Parise, co-founder of GigLabs, a Georgia-based NFT creation platform. “In the future, NFT strategy, developers, and community management will all be critical responsibilities for companies and their NFT plans.”

Companies will also be looking for a fresh new C-suite post in early 2022: Chief Community Officer. According to Vladislav Ginzburg, CEO of NFT developer Blockparty, this role will be for “someone who defines the strategy around how fans or an audience engages with an NFT.”

Indeed and LinkedIn, for example, have already begun advertising for the types of jobs mentioned by Parise and Ginzburg. VaynerMedia is hiring for NFT artists, while Coinbase is hiring for a director of NFT business development. DraftKings is looking for a senior community associate for its NFT marketplace. The job description for a senior manager of NFT partnerships at StockX, a sneaker reseller in New York City, reads, “This person will be responsible for bringing our NFT drops to life.”

An NFT verifies ownership of a unique code connected to a piece of digital art, a digital coupon, or possibly a video clip, which a buyer can’t physically possess in their hands. People can transfer or sell NFTs but duplication or dividing them into smaller pieces is not possible.

When someone buys an NFT, the transaction is recorded on a blockchain. It is an open-source online ledger that everyone can see.

Some people purchase NFTs in the hopes that their value would increase. While others do so just for the purpose of bragging rights.

Independent musicians, artists, podcasters, and other forms of creatives have made NFTs for the majority of their existence. However, Ginzburg and others believe that this arrangement will not continue much longer.

Although NFTs have been around since 2014, their popularity has risen this year. In June, artist Mike Winkelmann, often known as Beeple, sold an NFT for $69 million. In April, NSA whistleblower Edward Snowden sold an NFT for $5.4 million. Deloitte, a UK-based consulting firm, expects that sports-related NFTs will generate $2 billion in global sales in 2022. It is roughly tripling this year’s total.

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