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With persistent economic uncertainty casting a shadow over consumer spending, and industry forecasters predicting a lackluster holiday shopping season – between 3.5% and 4.6% sales growth in the U.S. – vying for customer attention is about to become fiercely competitive. That’s why smart retailers are focusing on their existing customer base and improving the shopping experience to boost their end-of-year sales.
And their secret weapon? Simplifying their checkout experience with Quick Checkout for Adobe Commerce powered by Bolt. The partnership gives Adobe Commerce and Magneto Open Source merchants a cost-effective way to improve the shopping journey and give their customers faster ways to checkout.
“With rising costs in customer acquisition, a focus on engaging with your current customers is not only fiscally responsible, it’s a smart marketing approach,” says Chelsea Gomatam, Bolt’s Associate Director of Product Marketing. She adds, “investing in giving these customers the best checkout experience possible only further increases their likelihood of continuing to make additional purchases.”
Enhanced experience, enhanced business
Friction diminishes spur-of-the-moment purchases. Just as a customer in a store is likely to leave a purchase behind if the checkout line is too long, online shoppers are likely to abandon their cart if the checkout process entails signing in, filling out forms and entering their credit card details.
“Quick Checkout is designed to reduce friction and immediately improves the buying experience,” Gomatam says. “With Quick Checkout, shoppers no longer have to remember countless account credentials or whether or not they have an account.” Merchants using Quick Checkout have access to the Bolt network so shoppers within the Bolt network are automatically recognized within checkout. They simply enter their email address and receive a one-time passkey that autofills their customer information and applies the preferred payment method.
Ringing in the revenue
As crucial as marketing is during peak season, it is equally vital to have the right technology on your site to meet your customers’ needs. Quick Checkout is a strategic initiative that can boost revenue during a pivotal peak season.
Merchants who use Adobe Commerce and Magento Open Source can install Quick Checkout without incurring any initial charges. You pay only when a customer uses it. On average, shoppers with a Bolt Account have a 13% higher checkout rate compared to guest shoppers, and they are also 15% more likely to make repeat purchases, Gomatam says.
If you’re ready to get started, visit the Adobe Commerce Marketplace to install Quick Checkout today. Have questions? Please contact us directly; we’re happy to chat.
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