Estate planning platform Wealth.com announced Thursday that Brian Hamburger has been added as its latest strategic advisor.

“We just love Brian through and through,” said Tim White, Wealth.com’s co-founder and chief partnership officer. “It’s just such a natural fit for us.”

Hamburger, very well known to the advisory industry, is the founder, president and chief executive officer of regulatory compliance consulting firm MarketCounsel. 

Last month, Wealth.com announced its first strategic advisor, Tyrone Ross, who recently launched his own RIA and nascent technology incubator. Ross is perhaps best known for his year and a half tenure as CEO of cryptocurrency portfolio aggregation platform OnRamp Invest. 

In June, Wealth.com debuted its artificial intelligence–powered legal assistant, “Ester,” which allows advisors to upload an existing estate planning document and receive an immediate summary of the plan. The AI assistant retains both short- and long-term memory, enabling it to incorporate a client’s previous actions into its responses and assist in updating existing documents such as wills, trusts and guardianships.

Speaking at a conference earlier this month, Danny Lohrfink, co-founder and chief product officer at Wealth.com, said the company now has partnerships with 4,000 advisors, including firms like Keebeck Wealth Management, MarketCounsel and Farther.

Estate planning platforms like Wealth.com and an increasingly crowded field of competitors are meant to help advisors perform varying levels of estate planning tasks without having to be estate attorneys themselves. They include Envestnet, Everplans, FP Alpha, Trustate, Trust & Will, Vanilla and Yourefolio, among others—

White said what makes Wealth.com unique is that it can create documents and then connect clients with its attorney network in all 50 states and Washington, D.C.

“We truly believe rising tides raise all ships,” said White. “More focus in this space is important. It’s great to have competition.”


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