Grab. in, which is a last-mile logistics service operator currently owned by the Indian retail firm Reliance Retail, has incorporated its platform with the private non-profit Section 8 e-commerce firm, the Open Network for Digital Commerce (ONDC).
In the year 2019, India-based multinational conglomerate company, Reliance Industries Limited (NSE: RELIANCE) acquired Grab. in. Currently, Reliance Retail is the parent company of the firm, having 80% ownership in it.
Reliance Retail, even after already having Dunzo listed on the ONDC network as a logistics partner, it’s bringing in Grab. which signals the company’s official entrance into the highly anticipated network, which is positioned as a disruptor to end the influence of e-commerce giants in India such as Amazon India and Flipkart, by moving small retail enterprises to the online platform.
Pratish Sanghvi, who is the co-founder of Grab.in, stated that intracity hyperlocal deliveries would be supported by the firm. The test programme with the ONDC is now being started and is in its early stages. To give clients across various industries a seamless and well-organized delivery experience, the company is expecting to expand its cooperation with the ONDC network.
The delivery of orders placed on the network would depend on the Open Network for Digital Commerce’s incorporation of 3rd party logistics service providers. Integrating traders, logistics operators, and various other contributors onto the network is a top priority for ONDC officials to facilitate more and more transactions all over the nation.
According to certain sources, at the moment, the emphasis is mostly on integrations and ensuring a positive user experience since it is crucial for the success of ONDC. As the network prepares to expand, platforms such as PhonePe are completely drawing attention to the incorporation of the buyer’s side.
Although the Open Network for Digital Commerce (ONDC) is still in its infancy, it has been anticipated that it will have a similar effect on the e-commerce sector just as the Unified Payments Interface (UPI) did on the online payments segment.