With this collaboration, NeXR and H&M Thailand are bringing marketing to a new, innovative level and providing customers with a one-of-a-kind shopping experience.
“With tech solutions that provide true services and satisfaction to all, we see so much new potential to promote the H&M brand in Thailand.” “We are thus really pleased about this collaboration with NeXR and can’t wait to bring it to life here in Bangkok,” says Philippe Lassaux, CEO of H&M Thailand.
Shoppers in Thailand will be able to design their virtual avatars in a newly developed H&M town square beginning in early 2023.
The NeXR body scanner produces a digital double of the user while also taking the user’s exact body measurements. Customers receive suggestions for which outfit and size best fit them based on their recorded body measurements.
The goal is to improve the shopping experience by implementing time-saving measures and dramatically leaner processes, allowing customers to bypass fitting room lines and businesses to eliminate needless returns. This way, the solution created by H&M and NeXR contributes to increased fashion sustainability.
NeXR is a Berlin-based worldwide technology company that allows people and businesses to enter the metaverse.